fael.tech

The brand is born from the philosophy of forward through technology: technology not as a destination, but as the means through which ideas, products and organizations move forward. The symbol represents the ability to understand complex contexts, find a direction, and turn intention into movement.

• →The pointer — action and interaction: the shape evokes a mouse pointer, the element that selects, creates, connects and turns intention into action in the digital environment.
• →The letters F and T — authorship and identity: the initials of fael.tech are embedded in the symbol's construction, also readable as Forward Through Technology.
• →The spacecraft — exploration and innovation: the symbol can be perceived as a spacecraft crossing an orbit, representing curiosity and a disposition to explore new possibilities.
• →The ascending trajectory — progress: the forward-and-upward orientation communicates evolution, ambition and results — without pointing to a fixed destination.
• →The circle — context and orbit: represents the environment in which technology operates (products, organizations, people, systems). When the symbol crosses this field, it communicates transformation.
• →Symbol without circle — action in progress: more direct and dynamic, used when context is already provided by the wordmark.

Brand essence

Three core ideas structure fael.tech:

Secondary signature, used in presentations and institutional content: Direction. Motion. Impact.

With circle — standalone symbol, favicon, app icon and vertical lockups

Without circle — next to the wordmark, in horizontal lockups

On dark backgrounds the symbol switches to #2DD4BF

Circle-free version for dark backgrounds

Construction

Two compositions of the same pointer (400×400 grid): with circle, for standalone and vertical uses — the symbol crossing its orbit — and without circle, lighter, to accompany the wordmark in horizontal lockups. The geometry is entirely flat planes and precise angles. No gradients, no outlines, no shadows.

fael.tech

Horizontal lockup — the default. Pointer without circle on the left, height ≈ 1.1× the wordmark's x-height.

fael.tech

Dark background version — text in paper, symbol and .tech in light teal.

fael.tech Forward through technology

Vertical lockup with circle — covers, presentation openers, signatures.

fael.tech

1 color (ink) — stamping, embossing, monochrome printing. No teal .tech.

Clear space

fael.tech

Keep a clear space equal to half the symbol's height on all sides of the lockup. Nothing enters this area — text, borders or other logos.

The palette evolves from two brand colors into a teal depth scale — from the darkest base of the trajectory (900) to the brightest detail (100). 700 remains the brand color on light backgrounds; 300 on dark backgrounds.

Neutrals

One brand color per application. The symbol is always flat — gradients and transparency belong to surfaces (section 06), never to the mark itself.

In the digital identity, the liquid glass layer represents the constantly-changing technology environment: tools, trends, interfaces and platforms in continuous transformation — translucent, blurred surfaces lightly tinted with teal (panels, docks, overlays, floating cards). The symbol is never made of glass: it crosses the environment but remains solid and crisp. The environment changes. Direction remains clear.

fael.tech

Glass panel over the depth gradient (--ft-depth-bg) — the identity's only gradient, always behind the glass.

fael.tech

Glass over light — floating bar or card using .ft-glass; the blur reveals what's behind it.

Glass rules

• →Solid symbol, translucent field — glass only on containers and surfaces; the pointer and wordmark never receive transparency or blur.
• →Subtle teal tint — glass carries --ft-glass-tint (teal at 12%); never neutral gray glass nor another color family.
• →One level of glass per composition — no glass over glass; hierarchy comes from content, not layer stacking.
• →Guaranteed contrast — text over glass follows the same legibility minimums (ink over light, paper/teal 100 over dark).
• →Print is solid — liquid glass is a screen behavior; on paper, use the flat versions from section 03.

HTML lockup — copy and paste

For the complete, printable specification, see the original visual identity manual.